3 Easy Steps to Friendraising

So, you are new to fundraising, but you are armed with a powerful mission. You know you need donors and don’t have any idea where to start.  So, what to do? 

Don’t panic. 

Start with friendraising.

There are 3 easy steps to friendraising:

  1. Call a meeting of your staff and board of directors to conduct a mapping exercise- sphere of influence.  This exercise will give them the opportunity to document their network of folks.
  2. Once the exercise is completed, have them identify 5 people who they will cultivate for your organization this year using this 5 x 5 cultivation plan. 
  3. Next, work the plan.  Determine how your 5 people will be touched at least 5 times by your organization in that year. 

How will they be engaged:

  • Invited in for a tour
  • Meet the executive director
  • Receive newsletters and emails with personal notes
  • Meet clients, if appropriate

How will you ask them for financial support?

  • Invite them to your fundraising events
  • Ask them for sponsorship
  • Send an appeal letter with a personal note
  • Sit down over coffee to ask them for support

This is the perfect way for your organization to start identifying donors and move towards getting ready for raising major gifts. 

I hope this helps. Your feedback is appreciated. Let me know how your organization is following the fundraising steps. Leave a comment below. Sharing is caring.

If you are a CEO or ED of a nonprofit organization and want to learn from me and others join the Supporting World Hope Facebook Group.

You can follow me on Instagram @the_nonprofitexpert and other social media platforms @supportingworldhope: Facebook, YouTube, LinkedIn.

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